Privacy Policy

Introduction

Upstate Doors (“we,” “us,” or “our”) is a locally owned and operated garage door installation, repair, and maintenance company serving communities throughout Northern New York. We operate two showroom and office locations:

• Waddington: 243 Lincoln Ave, Waddington, NY 13694 — Phone: (315) 388-5523
• Malone: 3137 US-11, Malone, NY 12953 — Phone: (518) 483-4125

This Privacy Policy explains what information we collect when you visit https://www.upstatedoors.com (the “Site”), why we collect it, how we use and protect it, who we share it with, and what rights you have. We have written this policy to accurately reflect our actual website — no more, no less.

By using our Site, you agree to the practices described in this Privacy Policy. If you disagree with any part of this Policy, please discontinue use of the Site.

1. About Our Website

Our Site is an informational and lead-generation website. There is no account registration, no e-commerce, no paid transactions, and no public community features on this Site. Visitors can:

• Browse information about our garage door services
• Submit a contact or free-quote request form
• Click to call us directly by phone
• Click to email us directly
• Read articles on our Blog (comments are disabled)
• Submit a job application on our Career page (includes resume file upload)

2. What Information We Collect

We collect two types of information: information you provide voluntarily, and information collected automatically when you visit our Site.

2A. Information You Provide Directly

Contact & Free-Quote Forms

We have contact forms on our Homepage, Free Quote page (/free-quote/), and Contact Us page (/contact-us/). When you submit one of these forms, we collect:

• Full name
• Email address
• Phone number
• Service address or city/town
• Type of service requested (e.g., Garage Door Repair, Spring Replacement)
• Your message or description of the problem (if provided)

Career / Job Application Form

Our Career page (/career/) is for prospective employees who wish to apply to join our team. When you submit a job application, we collect:

• Full name
• Email address
• Resume file upload (typically a PDF or Word document)

Job applicant resumes may contain additional personal information you choose to include, such as your work history, education, references, home address, or phone number. This information is used solely for employment consideration and is not used for marketing.

2B. Information Collected Automatically

When you visit our Site, certain technical information is automatically collected. We refer to this as “Device Information.” It may include:

• IP address and approximate geographic location (city or region level)
• Browser type, version, and language
• Device type and operating system
• Referring website or search engine terms that brought you to our Site
• Pages you viewed, in what order, and for how long
• Links and buttons you clicked
• Date and time of your visit
• Cookie identifiers (see Section 3 below)

3. Cookies & Tracking Technologies

Our Site uses cookies and similar tracking technologies. A cookie is a small text file stored in your browser when you visit a website. Below we identify every category of cookie and tracking technology in use on our Site.

3A. Essential / Functional Cookies

These cookies are necessary for the Site to load and function correctly. They are set by WordPress (our website platform) and Elementor (our page builder). They do not collect personal information and cannot be disabled without breaking the Site.

3B. Analytics Cookies — Google Analytics

We use Google Analytics to understand how visitors interact with our Site. Google Analytics sets cookies (such as _ga and _gid) that collect anonymized data including:

• Pages visited and time spent on each page
• How you arrived at our Site (search engine, direct link, referral)
• Your browser type, device, and approximate region
• Whether you are a new or returning visitor

Google assigns a randomly generated, anonymized Client ID to your browser. We may also transmit your anonymized IP address to Google. This data is used to improve our Site content and user experience, not to identify you personally.

Opt out: You can opt out of Google Analytics tracking at any time by installing the free Google Analytics Opt-Out Browser Add-on: https://tools.google.com/dlpage/gaoptout

3C. Advertising & Remarketing — Meta (Facebook) Pixel

Meta Facebook Pixel (ID: 1410414010320917) is active on every page of our Site.

This is disclosed here in full compliance with Meta’s Terms of Service and FTC guidelines.

We use the Meta Pixel to measure the performance of our advertising campaigns on Facebook and Instagram, and to show relevant ads to people who have previously visited our Site (a practice called remarketing or retargeting). The Meta Pixel collects:

• The fact that you visited our Site and which pages you viewed (PageView events)
• Interactions such as clicking our phone number or quote request button
• Demographic and interest information determined by Meta from your Facebook profile and activity

The use of your data by Meta is governed by Meta’s own Privacy Policy, available at https://www.facebook.com/privacy/policy/. You can manage your Facebook advertising preferences at https://www.facebook.com/adpreferences/.

Opt out: You can opt out of interest-based advertising through the Digital Advertising Alliance at https://optout.aboutads.info or the Network Advertising Initiative at https://optout.networkadvertising.org.

3D. Google Ads & Remarketing

We may use Google Ads to run advertising campaigns and measure their effectiveness. Google may use cookies (such as the DoubleClick cookie) alongside Google Analytics cookies to compile data about your interactions with our ads and website. This may include showing you Upstate Doors ads on other websites after you visit ours.

You can manage your Google ad preferences at https://adssettings.google.com.

3E. Managing Your Cookie Preferences

You can control cookies through your browser’s settings. Most browsers allow you to view, block, or delete cookies. Please consult your browser’s Help documentation for instructions. Note that blocking all cookies may impair some Site functions.

4. How We Use Your Information

We use the information we collect only for legitimate business purposes:

Contact & Quote Form Data

• To respond to your inquiry, question, or service request
• To prepare and deliver a free quote for garage door services
• To schedule a service appointment or callback at your request
• To follow up on your request if we have not heard back from you
• To maintain internal records of customer communications

Job Applicant Data

• To review your application and qualifications for open positions
• To contact you regarding your application status
• To retain your information for future openings if you consent

Automatically Collected / Analytics Data

• To analyze how visitors use our Site and improve its content and structure
• To measure the effectiveness of our advertising campaigns on Google and Meta
• To show relevant Upstate Doors ads to past Site visitors (remarketing)
• To detect and protect against fraudulent or unauthorized activity
• To comply with our legal obligations

We will not use your personal information for any purpose not described in this Policy without first obtaining your consent.

5. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. Ever.

The limited sharing described below exists only to operate our Site and serve you.

• Website & Form Processing Providers: We use third-party services to host our website (WordPress/web host), process contact form submissions, and send email notifications when you submit a form. These providers handle your data only as directed by us and are not permitted to use it for their own purposes.
• Analytics & Advertising Platforms: We share anonymized or pseudonymized data with Google (via Google Analytics and Google Ads) and Meta (via the Facebook Pixel). Each platform’s use of this data is governed by their respective privacy policies, which we link to in Section 3 above.
• Legal Requirements: We may disclose your information if required by law, court order, subpoena, or government regulation, or if we believe in good faith that disclosure is necessary to protect the rights, property, or safety of Upstate Doors, our employees, our customers, or the public.
• Business Transfers: In the event of a merger, acquisition, or sale of Upstate Doors, your information may be transferred as part of that transaction. We will notify you of any such material change via a prominent notice on our Site prior to your data being transferred.

6. How We Protect Your Information

We implement reasonable technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, loss, or misuse. Our measures include:

• SSL/TLS encryption on all data transmitted between your browser and our Site (the padlock icon and https:// in your browser’s address bar)
• Restricted internal access to personal data submitted through our forms
• Regular updates to our website platform and security configurations
• Use of reputable, security-conscious third-party hosting and service providers

No method of internet transmission or electronic storage is 100% secure. While we make every effort to protect your personal data, we cannot guarantee its absolute security. If you believe your personal information has been compromised, please contact us immediately.

7. How Long We Retain Your Information

• Contact & Quote Form Submissions: We retain information you submit through our contact or quote forms for as long as necessary to fulfill your service request and for a reasonable period thereafter for business records and legal compliance purposes. We generally retain this data for up to 36 months unless a longer period is required by law.
• Job Applicant Data: Resumes and application data from our Career page are retained for the duration of the hiring process. If you are not selected, we may retain your information for up to 12 months to consider you for future openings, after which it is securely deleted. If you would like your application data deleted sooner, please contact us.
• Analytics & Advertising Data: Anonymized data collected by Google Analytics is retained per Google’s default retention settings (26 months). Data associated with the Meta Pixel is governed by Meta’s own data retention policies. Cookie data expires according to each cookie’s individual expiration period.

Once we no longer have a legitimate business or legal reason to retain your information, we will securely delete or anonymize it.

8. Your Privacy Rights

Regardless of whether you have an account with us (we have none), you have the following rights regarding personal information you have shared with us:

• Right to Access: You may request a copy of the personal information we hold about you that you provided through our forms.
• Right to Correction: You may request that we correct any inaccurate or incomplete information we hold about you.
• Right to Deletion: You may request that we delete your personal information. We will honor this request unless we are legally required to retain it (e.g., for tax or legal compliance).
• Right to Withdraw Consent: If you have provided information based on your consent, you may withdraw that consent at any time by contacting us.
• Right to Opt Out of Analytics: Use the Google Analytics Opt-Out Add-on at https://tools.google.com/dlpage/gaoptout.
• Right to Opt Out of Advertising: Manage your preferences at https://adssettings.google.com (Google) or https://www.facebook.com/adpreferences/ (Meta), or use https://optout.aboutads.info.

To exercise any right regarding information you submitted to us directly, please contact us using the details in Section 12. We will respond to all verifiable requests within 30 days or as required by applicable law.

9. Third-Party Links & Embedded Content

Our Site may contain links to third-party websites, including our partners, review platforms (Google Business Profile), social media (Facebook), and map services (Google Maps). Clicking these links takes you to sites outside our control.

We are not responsible for the privacy practices of any third-party website. We encourage you to read the privacy policy of every website you visit before submitting personal information. The presence of a link on our Site does not constitute our endorsement of that site’s privacy practices.

10. Children’s Privacy

Our Site is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has submitted information to us through our Site, please contact us immediately and we will delete that information from our records.

11. Changes to This Policy

We may update this Privacy Policy from time to time as our website, services, or legal requirements change. When we make material changes, we will update the “Last Updated” date at the top of this page.

We encourage you to review this Policy periodically. Your continued use of our Site after any update constitutes your acceptance of the revised Policy.

12. Contact Us About Privacy

If you have any questions, concerns, or requests about this Privacy Policy or how we handle your personal information, please contact us through any of the following methods:

Website: https://www.upstatedoors.com
Contact Form: https://www.upstatedoors.com/contact-us/